China's use of ivory

I recently saw on 60 minutes how China's new wealth is affecting Africa elephants whose populations have been recovering from the slaughters of the 70's and 80's. As China becomes a major economic power--status symbols such as ivory have been in high demand. Although illegal--ivory is traded out in the open in China. The problem is much like the United States drug problem. When there is demand someone will fill it. China needs to enforce the ban on ivory--creating a social stigma for possessing ivory--to discourage its demand. Unless something is done soon the African elephants may face extinction.