McDonald’s Scales Back Prices in China
McDonalds in China have lowered prices on some of its meals by 1/3 of the price in hope to help improve the economy. Other restaurants have taken similar approaches in efforts to continue a rise in their revenues. This strategic move by McDonalds followed suit of China's recent efforts to help jump start its economy.
This seems to be a strategy that is taking place all over and not just China. It seems McDonalds have also offered special meal deals in the US. It might be interesting to see what other steps are taken to try to improve the economy.
http://www.nytimes.com/2009/02/06/business/worldbusiness/06mcdonalds.html?_r=1
This seems to be a strategy that is taking place all over and not just China. It seems McDonalds have also offered special meal deals in the US. It might be interesting to see what other steps are taken to try to improve the economy.
http://www.nytimes.com/2009/02/06/business/worldbusiness/06mcdonalds.html?_r=1
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